As the internet becomes something everyone can use, more and more individuals and companies are claiming that web design is something they can do. But this is not always the case. Certainly if you go into Google and type “Web Design Southwell” or “Web Designers Southwell”, you will be overwhelmed by the choice and number of web design companies in Nottinghamshire, all of whom promise to get your website on the web at a price you will like!
If you are in the market for a new website, it’s so important to spend time researching and finding experienced professionals. It may seem expensive, but high quality web design is an investment worth making. When you see the difference, you’ll soon understand why.
Visitors stay longer
When the web design looks professional, people will stay on the page to find out more instead of hitting the back button. You want more than clicks. If people click on the page for just two seconds and leave, it’s clear you’re not offering the visitors what they want. Visitors need to be interested in your offerings, and a professional Nottingham web designer understands that.
Better conversion rates
Professional web design also leads to better conversion rates. Once you get a visitor, you need to turn that person into a customer. You need to give him a reason to buy your product, service or affiliate offering. The quality of the product or service is important, but the layout highly affects the conversion rate. You need to get your message across to people quickly and effectively, and the page design does that for you.
The importance of branding
Quality web designers also understand the importance of branding, and incorporating it on your site. The non-professional designers want your site to look good, but that’s it. The pros want to offer the best impact possible, and really give you an excellent value for money. The design needs to work with the brand you already have, if you have one. Or it needs to help you develop a brand if you don’t. A great web designer will look at current marketing material to work with that.
Stand out from the rest!
You want to stand out against your competitors, too. That is something a pro can do. The non-pros will often use free templates that aren’t easy to change. The pros will spend time crafting templates just for you. When you stand out with a non-generic theme, people stick around and want to find out more. They see that you’re interested in being unique and put effort into your business.
A professional website will work out cheaper
You will save money in the long run. If you scrimp now, you’ll just have to get your pages redone in the future. You won’t be happy, and you’ll soon realise that hiring a professional was the best option in the first place. If you hire the professional straight away, there is no need to pay extra a few years down the line unless the brand really changes. Even then, you’ll only need small revamps not complete redesigns.
Hiring professional web design works out better in the long run. The five reasons above are just a starting point. You soon benefit in many other ways with your investment.
Call Zoom Planet now on 0115 871 4994 for a no-obligation chat to discuss your project.
Photo: Image courtesy of Dave Hallmon on Flickr