Why Your Business Needs A Blog

When it comes to your Internet business, having a blog can be a crucial part to your search engine optimisation campaign. A blog is an important marketing tool that all businesses should implement in order to meet their marketing goals.

3 Key Reasons Your Site Needs A Blog

When you have a website, an SEO company is liable to tell a blog can help your business in three big ways:

  • It can boost the keyword density on the website
  • It can assist Internet users in reading your website
  • It’s a great way to provide a constant source of up-to-date content

Still, while these are true statements, blogs can do far more than anyone gives them credit for. Of course, you need to put forth some effort to ensure the boost pays off for you. You want the blog to be a significant support source for your business’ marketing campaign.  How so?

1 – It Can Give Support To All Social Media Activity

When it comes to social media, it can be extremely difficult in getting seen, more so in the beginning. If you want people to notice you, you have to start interacting with them.  Still, a blog is another big way for people to learn who you are and about your business. A blog will ensure you have more followers in a short amount of time.

Now, if you find yourself lacking time to do things manually, consider feeding the blog through your social media networks.   Keep in mind that doing things manually looks much better.

2 – It Provides Support To Your Press Releases

Many companies still use press releases to spread the word about their business and products/services. However, a basic press release is often ignored. Use the blog to announce any business-related news.

3 – It Can Endorse Your Website’s Resources

One way people try to attain links for their website is to download free things to get attention. It doesn’t matter what you’ve done to the website, use the blog to promote the change.

4 – It Can Help With Promoting Products or Services

Use the blog to promote your products/services. Highlight a product/service benefits.  You may think that just including a product’s manufacturing description is best, but readers want honest reviews about a product. Honest reviews can only help with your marketing and SEO plans.  Fresh material on your blog will ensure you stay ahead of the competition because this is what search engines are looking for.

One additional way to increase awareness of your product is through consumer reviews. Have your readers write and post their own details about the product/service.  With this method, you get free, relevant material that can bring you closer to your customer and spread the word about your business.

Special Note: Condense Technical Data

Now, you understand how a blog can better help your business’ SEO and marketing campaign. But, when it comes to your blog, you certainly don’t want to appear “overly technical”.  The majority of Internet users do not readily understand white papers, business reports, legal information, research reports, etc.  You want the blog to be something that’s easy for them to read. Therefore, summarize the information using easy-to-understand language for those interested in the topic.

Here’s how you should look at blogging:  it needs to be a key support source within your marketing campaign. It doesn’t matter if you’re going after links or just promoting your product, a blog needs to be implemented within your company’s plans.

Photo Credit: “Web Marketing Scrabble” (CC BY 2.0) by therichbrooks