If you want your website to be higher up in the search engine rankings, you will need to have good back links. One option that you may think about is simply to pay for the links. However, you need to be careful as there are both good and bad ways to go about paying for links. The real question is: should you do it all?
Buying links indiscriminately, just for the sake of having the links built, is a bad way to go about getting links. Using this method, it is possible for you to be penalised by the search engines causing a massive drop in your rankings. There are a great deal of SEO companies that are still using this bad “link farm” method to create back links. Nowadays, this method will not get the desired results in the search engines. Google’s new algorithms have advanced to a stage where they recognise these bad links. If this method is used, it is likely that your website will receive a penalty and in order to get this corrected, you will need to disavow your links by going through Google Webmaster Tools; this can be a lot of trouble.
Another poor way to purchase links is through the use of “link swaps.” These pages are located on websites and are hidden from the public’s view, but they are crawlable by the search engines. Usually, these pages consist of just long lists of links, which have been traded for a similar page of links on a different website. As stated before, Google’s algorithms have caught on to these exchanges and when they are found by the algorithm, your site will be penalised for using them.
The good news is, there are acceptable ways to purchase links. Like most things that are good, it will take a little bit of time, investment, and effort. When your site has good back links, it helps with SEO. This will generate significant traffic back to your website and, in turn, this traffic helps with SEO.
The first thing you will need to figure out is who, in your industry, are the main online influencers. This should be accomplished by researching online magazines, blogs and websites that discuss your industry. These are the locations where your possible customers are most likely doing their research before they make a purchase. Only after you have accomplished this should you start looking for areas to purchase a back link.
There are a multitude of websites that are willing to sell a back link to you. At times, the price may be quite substantial, so you will need to spend time making sure whether the purchase will be worth it to you or not. These websites will provide you with information regarding their traffic; it’s your job to sift through this information so you will know exactly what you will be getting. You should check in social media to see the popularity of their website and you should check their page rank as well. In general, you will receive greater SEO benefits from a website that has a higher page ranking.
If you locate the right website, and pay for a link, you may well receive a greater amount of relevant traffic and this, of course, will have a positive impact on your SEO. However, you must be certain of what you are getting before you make the purchase.
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